Idea to generate more revenues for IPL.?

Question

Hi friends,

like it or not, but cricket is commercialised, for which the game has been shortened from 5 days to 1 day and now 20-20. One of the major sources of revenue for cricket matches is the ads on TV during the break in between overs. Now if overs are shortened from 6 balls to either 5 or 4 balls, and number of overs increased from 20-20 to say 30-30 of 4 ball overs,there would be more advertising possible which would generate more revenues.

Not just revenues, but I think it will also benefit bowlers, and most of the recent changes in cricket, like free-hit, are benefiting batsmen.

On the minus side, it will increase the duration of the match by few minutes.

Please opine on what do you all cricket lovers and advertising marketing people think about this.

Thank you.

Answer 1

The whole idea of 20/20 cricket is to attract people who don't love the game and who do have low attention spans. So the very idea of making the game longer (and less action packed in terms of "entertainment per minute") defeats its purpose. You will find fewer people watching games. My sister who's not a cricket lover thinks it's stupid and irritating that we have to stop every six balls. Now Imagine if it's just four!

Answer 2

Yes we all know that it has been commercialized - business

involved more and more to squeeze a buck out of it. Between

overs, innings, wickets it is fine by me....how much more one

wants without interrupting the game. I do not think you need

more....

Coming back to revenues - throw beer in the stands( just as

in US and Europe) - you make tons of money from these

vendors. There are many other things go around the stadiums

- you know the consequences of drunkenness - but I do not

want to mention it in this forum.

Marketing ideas - all the hype they build up and too much to

work on it causes it to be a failure....One needs to carefully

access the medium and then think of revenues..

Why do you think the Super Bowl commercial costs over

$3 million dollars for a 30-sec spot.

Answer 3

well that idea is not selling..