When I first moved to a new city & wanted to drum up business, I decided to charge $20 for a reading. I thought this amount was very readily available, especially for people who genuinely needed guidance. A few weeks of no calls & I started to think ads in the paper were a waste of money. Then a guy rang & asked if I could get to his place for a reading, he was desperate. I don't usually go to men's places, but being truly cash poor at the time, I went.
I gave him the reading & at the end of it, he said, "You were the last person in the paper I rang because you were the cheapest. To me it meant you weren't confident. I would easily have given you $60 bucks today for your reading and paid for your petrol expenses as I enjoyed it so much. Next time, up your price. I bet you get more clients."
He was right, I did, but in 10 years I have only upped the price twice, to $80 now and I give anyone who can't afford it a hefty discount. But if it was free would u call me? Trust me?
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