If you are already ranking high organically, is it worth doing paid search?

Question

If you are already ranking high organically, is it worth doing paid search?

Answer 1

It depends on your budget, and your online strategy

You can use paid search for keywords you are not visible or ranking well.

You can also use paid search as your backup traffic source as it depends on your budget, not on the algorithms of search engines where one day you are on top and the next you are nowhere to be found.

Answer 2

save your money! especially if you're already ranked in the top 3 or so. I used to do both and now I'm simply just popping up higher and there's no difference in response.