Question:

If you are old enough to remember Elsie the Borden Cow, what was her calf's name?

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I think her husband (bull) was named Elmo, but I'm not sure.

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  1. Voicespirit is right.

    Here's some additional info from the "cremora" website.

    Created as one of many characters utilized to promote issues during the farmer/dairy processors milk-wars of the 1930s, Elsie the spokescow rose above the others to garner the adoration of the public. Slowly, her popularity began to grow. Then in 1938, she moooved further into the limelight after being singled out from the pack of mascots by a radio commentator. Soon after, Elsie began receiving fan mail. From then on, it was clear Elsie was Borden’s perfect mascot.

    By 1939, Elsie's popularity was growing strongly. But, at that point, she was just a two-dimensional drawing used for magazines and newspapers, or a character on the radio. The people wanted more.

    At Borden’s 1939 New York World's Fair exhibit featuring Borden’s machinery and 150 Jersey cows, consumer surveys revealed that 20% of the questions related to Borden’s machinery, 20% to the location of restrooms and an overwhelming 60% asked which cow was Elsie. Borden responded by selecting the most beautiful of the 150 Jersey cows to be the real life Elsie.

    The real life Elsie made her first appearance at the 1940 World's Fair as Borden’s featured exhibit. Like the rising starlet she was, Elsie began to receive countless requests for her appearance at various engagements.

    In 1940, Elsie married Elmer, who would later become the famed mascot for Elmer’s Glue. Elsie also became a mother to Beulah and showed off her new calf at an encore appearance at the New York World’s Fair. And in July of 1947, added a little boy to the family. Elsie decided to let fans chose the name of her baby bull - and at the close of the contest, more than a million entries had been received with the name Beauregard selected as tops.

    Elsie announced, in 1957, that she was pregnant again—with twins! Once again a calf-naming contest was held. This time, over three million entries were received, tallied and judged. Then it was all said and done, Elsie was the proud mother of beautiful calves Larabee and Lobelia.

    Over the years, Elsie remained both in the hearts and minds of parents and their children of all generations. Elsie starred in several animated television commercials, a full-length motion picture and a traveling tour with a special appearance, dubbed "Borden Day", at Walt Disney World in Orlando, FL. as well as many other events through the years. Today, she can still be seen laughing and smiling on a number of Borden branded products.


  2. I loved Elsie the cow and her son boriguard, I think....... OMG I have oldtimers disease.   thanks for the memory......Good night Mrs. Kalabash where ever you are.

  3. Cecil the seasick sea serpent. (with beany boy).

    I'm old enough for senility, too.

    What was the question.

    Soupy Sales? Heckle and Jeckle? Fractured Flickers?

    Wait I know.

    The Nairobi trio on Ernie Kovac.

  4. She had more than one. Her husband is Elmer the Bull, who was later loaned to Borden's chemical division as the mascot for Elmer's Glue. Their offspring included Beulah, Beauregard (born 1948), and twins Larabee and Lobelia (born 1957).

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