In advertising, for "bullet lists", are characteristics (adjectives) or attributes (nouns) more effective?

Question

For example, compare:

· Reliable

· Efficient

· Versatile

vs.

· Reliability

· Efficiency

· Versatility

This is just an example of what I mean, but, applied generally, which form, in the advertising world, is considered to be more effective?

Answer 1

I would have to agree with everything that Nosy Posey said, when I was reading your question I was thinking of my answer and then I saw that answer, I could not agree more.

Good luck!

Answer 2

I just think it all depends on the context in which you are delivering a message. However, if you're looking at doing an ad in a magazine, newspaper, etc., I don't know if bulleting your text is the best option. For a presentation, yes. For an advertisement, no.

The all-new Honda Accord Coupe comes in one nice, sleek package. All that you want and more!

- Reliable

- Efficient

- Versatile

or

The all-new Honda Accord represents you and everything you stand for.

- Reliability

- Efficiency

- Versatility