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In marketing communication, what is repetition?

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In marketing communication, what is repetition?

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  1. They say that people will not respond to an ad until they have seen it 5 times.  Then they say to themselves "Yes, i do need that product".  That doesn't seem possible but advertisers swear it's true./


  2. Repetition is playing the same ad over and over again. This is critical to an ad's success which is why you often see the same TV commercials over and over and over and over and over and over and over ..... ( I could do on but you get the idea ).

    The idea is to create recognition in the mind of the consumer. It's very effective.

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