From cost perspective, I'd say Glasses Direct (online only).
Style, I'd say Specsavers (although Dolland and Aitchison have some interesting frames as well).
Comfort - I'd definitely say D&A.
Service: Possibly Specsavers.
I'm asking as I ordered two new pairs of glasses and a box of contact lenses from D&A yesterday (My other glasses broke over the weekend and I'd run out of lenses).
One pair is rectangular neon pink Dolce and Gabannas(sp?) and another pair - whose shape I can't remember now - is a mixture of bright beetle green and 'oil-on-water' colours.
I can't wait to get my new glasses, so excited!
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