Innovation to increase viewership for 2020 Olympics – Squash News
World Sports Federation President, Ramachandran, put emphasis on the development of innovative ideas for 2020 Olympics squash games as the tournament has become too predictable and the viewership is been decreasing over the years.
People don’t want to see the same stuff over and over again and therefore, innovation is always appreciated at all levels and tournament of such standard to be monotonous in nature is ironic.
Enhancement in squash games playing style will be seen in 2016 Olympics but there will a complete turnaround in 2020 Olympics. President Ramachandran said “Over the past few years, since our last campaign for Olympic inclusion,
the sport has progressed significantly with the introduction of Squash TV, “Video Review” technology, new and exciting show courts with revolutionary lighting and an international ambassador programme. It is vital over this next campaign that we communicate
these innovations to the IOC to show just how far the sport has come, and what the exciting plans are for the future of our sport”.
This sport is increasing at a rapid pace on global level and events like these promote this game on a large scale. Squash is played by 20 million men and women on more than 50,000 courts in 185 countries. Olympics encompass around
500 players from 74 nations compete on the men’s tour and over 350 on the women’s. The prize money for the tournament is also increasing as the years go by and it is attracting more players to make squash their professional career.
Current Women World No.1, Nicol David, also paid emphasis on Olympics advancements and even said that she will trade all her world titles for one Olympics gold, so, the question of Olympics being one of the best stages to promote
tennis is answered there.
Women’s World No.3, Madeline Perry, has also pledged to give complete support for this advancement from Olympics officials and stated that she will provide all sort of help in any matter whatsoever. Everyone wants this sport to
become the most viewed and followed sport on earth; it’s just the matter of providing coverage to the matches and bringing in innovation into the game play.
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