Ireland generated €37 million through 2011 Solheim Cup
The 2011 Solheim Cup that saw European female players trample their American rivals in an amazing style, is in the news for it helped the host country, Ireland, earn a whopping €37 million, the post-event analysis has revealed.
Repucom International and Sports Marketing Surveys recently conducted the study that concentrated on every aspect of the 2011 Solheim Cup held at Killeen Castle Golf Resort, County Meath, Ireland.
The study was based on the information provided by the tournament’s management, which helped the Survey officials to gauge the real strength and prestige of the 2011 Solheim Cup.
Moreover, the Survey officials also spoke to the spectators, collecting information that covered different factors of the much-hyped tournament.
According to the details, the media coverage was especially taken into accounting in the study, as the 2011 event was one of the best on the LET (Ladies European Tour).
The media coverage was immense, as it was aired and printed on various news services.
Ireland tapped the true potential of women’s golf by staging one of the most prestigious events on the LET, as substantial money was reeled in. The study shed light on the revenue generation impact that was around €23m.
Observers said that the €23m is too big an amount for countries like Ireland that have not enjoyed as much exposure as the United States.
Another key development was that €14m was generated on the back of brand exposure and other means of media.
Irish tourism industry reportedly reeled in hefty revenues, as the number of spectators who came from other countries exceeded the previous records.
Minister of Transport, Tourism and Sport, Leo Varadkar expressed his opinion regarding the success of 2011 Solheim Cup, saying the country capitalised on the opportunities LET provided in the form of the tournament.
He said that he is thrilled to see that the Cup not only brought quality golf to fans, but it also help Ireland’s tourism industry gain substantial revenues.
"I am delighted to see that The Solheim Cup brought a significant economic benefit to Meath and to Ireland as a whole,” Leo Varadkare said.
He continued, "Just as important was the fact that visitors to The Solheim Cup went away satisfied, with 90 per cent saying that they enjoyed the experience. The challenge now is to build on this and ensure that we continue to reap the benefits of hosting
The Solheim Cup".
Tags: