Is $130 Per CPM too much for my website? and what is the average?

Question

For those who don't no CPM means Cost per mille or cost per thousand so a business pays me 1.3 cent everytime there advert is shown on my webite - is this too much?

i don't want to give too much about my website up but when people load a game they will see this 10 second advert - so does this mean i can charge more?

Thanks

Answer 1

You can charge whatever people are wiling to pay ..

PS If you think visitors are going to put up with 10 second adverts every time 'load a game', you have another thought coming ..

MOST people have 'ad killers', 'pop-up blockers' and Java script disable (for selected sites) - so it's a moot point how many will ever see the ad in the first place .. (indeed, you entire site might end up on the ad blockers 'black lists')