Is Bud trying to hang on to it's marketing "dream team"?

Question

LOL

I walked into my grocery store on Saturday and in the beer isle there was a HUGE Budweiser display, from the floor to the ceiling, with multiple pictures of Dale Jr, and the #8 Bud car. I had to look closely because I figured that the display would be Casey and the #9 car, but I eyes did not deceive me, the display was of Dale Jr.

I used to work in a bar so I know that Anheuser-Busch controls all these displays, and it wasn't something that the store pulled out of their back room.

Two isles down, Mt. Dew had up an AMP display with Dale Jr's image.

I guess I don't really have a question, I just found it amusing, and thought I'd share it with everyone...

Answer 1

You think that's weird. About four months ago I was in a local grocery store and I saw a lifesize cut-out of Kyle Busch. But I bet Budweiser feels bad their car doesn't run up front like the AMP/Mountain Dew car does. That #9 car is lucky to be in the top 12. There's some competition thats going to be putting on the squeeze, real soon!

Answer 2

That flub falls on the local Bud distributor! As a former A-B employee I can say that they frown on the use of out of date P,O,P, materials.

Did you know that Bud had a chance at Dale Sr.. Junior Johnson had a two car team sponsored by BUD and he wanted to hire Sr. but Bud said he didn't fit their image! I can't imagine how many Championships he would have won! That's why I drink MGD

Answer 3

Here in Mooresville, Kahne displays are all over.  The WalMart had up a huge banner in December or January with Kasey.  I have not seen any Jr Bud things here.

Answer 4

My local liqour store & grocery stores both have the Kasey Kahne life size cut outs BUT they have him standing on a couple cases of budweiser to make him taller to make him look old enough to drink, but the gals have had fun with it, there so many lips all over him you can barely see Kasey's face any longer....I think once Kasey wins a race and pops a bud in Victory Lane, then it will catch on, right now he is more popular with the soccer moms that chase him in the allstate commercials... There's no Dale Jr Bud stuff any longer at any of the stores I go to..

Go Dale Jr & Hms

Answer 5

LOL. THAT BECAUSE KASEY IS NOT BUD MATERIAL... HE DOES NOT LOOK RIGHT IN BUD COMMERCIALS EVEN.... FACE IT WHEN KELLOGGS IS DONE DALE WILL BE BUD AGAIN......... CAN YOUR HEAR IT NOW BUDWEISER........THIS IS BEAR.... SO IN TWO YEARS IT WILL BE 88 BUDWEISER CHEVY.... MAN AND IT SOUNDS SO GREAT.... I CAN JUST HEAR IT NOW..... BY-BY KASEY.....HELLO DALEWEISER!!!!!!!!!!!!!!!!!!!!!!!!!!!! OH AND TONY STEWART IF HE SWITCHES WILL DRIVE THE NATIONAL GUARD CAR......NUMBER 200

Answer 6

Jr deal is with PepsiCo, the maker of Amp Energy drink not Kelloggs.

Answer 7

Hahaha, good stuff.

I'm not saying Kahne isn't famous, but why have Kahne when you can have Jr?  He's sure to bring in some good dough.

I think it was before Daytona that I heard ADIDAS sales went up because they sponsored Jr... I didn't do much research, but that's what I heard.  So, hey, if you get your hands on Jr... good stuff can only happen.

Still, pretty funny though.