Is Friday a bad newspaper readership day for advertising?

Question

Is Friday a bad newspaper readership day for advertising?

Answer 1

It somewhat depends on what you are advertising.

The Friday paper is often considered a good medium if you are in the automotive business, as shoppers will traditionally research the Friday newspaper to find a weekend deal.

The same holds true for advertising a Garage Sale.

If you are advertising anything Food related, then the best day to advertise is traditionally on a Wednesday.

Before you advertise in any newspaper on any day of the week, think about who your customers are.