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Is Michael Jordan most marketed sports figure in history?

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Anyone can tell me that Michael Jordan is a most marketed sports figure in history. Can someone tell me about it?

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  1. Michael Jordan is one of the most marketed sports figure in history. He has been a major spokesman for such brands such like as Nike, Coca-Cola, Chevrolet, McDonald’s, Ball Park Franks, Hanes and MCI. Jordan has a long relation with Gatorade, appearing in over 20 commercials for the company. Jordan also has been associated with the Looney Tunes cartoons characters.

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