Is The Radio Trade Dying, Or Growing ?

Question

Would it be easy to find a great job in the radio trade in 5 years time?

Will the same amount of people listen to the radio then.

I Personaly don`t think so.

Answer 1

The Industry is evolving. Satellite Radio is the Future.

Answer 2

I think you might be wrong after all what do you listen too when your on the Internet? your own music.  But even that gets boring after a while and you can't watch TV and go o n the Internet at the same time so you'll probably listen to a talk radio show.

Answer 3

I listen to the radio.  I hate TV.

I think TV is dying out.

Answer 4

Radio, as all traditional media (newspapers, TV, Outdoor), will lose market and advertising share over the next five years as those users and the ad dollars get spread around more to Internet, satellite, mobile devices and stuff we haven't even thought of yet. But it will still be here - just not quite as prosperous. I also think more stations will de-consolidate, go private and sell off some assets; giving smaller operators and some individuals the opportunity to once again own decent properties, be very local and thrive.

-a guy named duh

Answer 5

well i think it's expanding but u have different station playing the same music so unless it expands musically i dont think so .

Answer 6

Believe me, the radio will always be a part of our culture.  As for music stations, people screamed the death of music stations when the cassette was introduced, then once the CD was available.  But they continue to grow and are part of our lives everyday.

Here is the reason it will survive.   People feel connected when they share an experience, such as listening to a new song.  IPod's are cool, but I get bored with it from time to time and tune in my radio.  Once I get bored with radio, I am back to my Ipod.

Answer 7

It's dying a little due to how it's run more than anything

A great job is hard to find now without 20 years experience and wanting to work for less than the guy flipping burgers at McDonalds.

People are already moving away from radio only because radio at this time doesn't suit their needs and wants. As Duh said, the less is more radio thinking, didn't think in 1996 that file sharing and streaming would take off so much. Optimists are already predicting a slow death for even a merged xm/sirius if someone could put a satellite or two that could do two way communications as wi-max and the ability to select stations webcasting will be enormus.

Where radio will stay and where my heart for radio stays is the mom and pop towns and those in under the top 100 or so of radio markets. Those I see staying the same in size and audience pretty much. But cds and ipods get tiring unless you hit shuffle and download new music occasionally, xm and sirius will need to make major changes or become dead themselves.. but radio will still be here for when the storm comes, internet is out and with portable tvs  (that are mainly used during black outs) becoming almost obsolete overnight come February 17,2009.. I think when the weather or a major event happens, look for radio to be there leaner and meaner

Answer 8

Bridge Ratings' projections for mobile phone audio audience size by 2015 could reach 40 million. This compares with our estimates for terrestrial (274M), satellite radio (15M) and HD radio (5M).

Traditional radio companies are finding insufficient resources for the type of development of new media content and strategies needed to transition with its future audiences who today are between 10 and 24 years of age.

With Internet advertising set to surpass that of traditional radio by the beginning of 2008 and Internet radio advertising growing alongside, traditional radio companies should see the benefit of fully developing compelling Internet radio content and highly trained sales forces.

Their mission, should they decide to accept it, is to invest in and develop brand content for mobile media such as cell phones. It is clear from these Bridge Ratings' statistics that HD radio's ROI potential is much further off in the future than either Internet radio or cell phone content