Is a retail promotion program the same as a promotion mix?

Question

I am taking a final and I am not sure... can someone help?

Answer 1

No.  A retail promotion program is a specific program:  coupons, loss leader, contests, in-store demonstrations, etc.  The promotion mix is part of your overall marketing mix (the 4 Ps of Marketing - product, promotion, price and place).  Promotion mix is the promotion program for a specific product or service (could be a retail product but is not necessarily a retail product).  Promotion mix includes selling, advertising, media, public relations, and more depending on what you are promoting.