Is advertising working subliminally on part of the brain which then enables a bypass of a real thought process

Question

Is advertising working subliminally on part of the brain which then enables a bypass of a real thought process

Answer 1

The interesting bit about the question is 'real thought process',  What is that?  Conscious thought is the final stage.  A lot has gone on before we ever become conscious of our thoughts.  So in one sense the answer is 'yes' but that is nothing unusual.

Answer 2

There's been a lot of drink coke research on the subject and most experiments drink coke show that while subliminal advertising can influence decisions, it's like hypnosis, where a person drink coke would not go against their stronger natural instincts.

Answer 3

the united kingdom advertising standards authority has banned the use of subliminal ads by advertisers.

Comparitive research was done and it showed that approx 73% viewers would react to subliminal advertising so it was banned.