I'm going to be turning 30 this year and have noticed some wrinkles around my eyes, bags, crows feet, etc. I went into a Nordstrom and the woman in the men's area that sells all the creams, lotions, etc gave me a sales pitch about how eye cream that sells for $50 for a very small bottle is worth the price. She said because the skin around the eyes is very thin, it is different from skin on other areas of the body, and would benefit from this lotion or eye cream made specifically for these areas.
I have also talked to people who say this is B.S. and that almost all lotion is created equal, and that they are just trying to make money off people who might not know any better. I personally like Curel lotion and use it for my face and any other areas that might be dry or whatever.
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