Is it a good idea to try to start an ad agency right out of college?

Question

I was recently lucky enough to talk with the renowned marketing author Seth Godin (via email) about a career in advertising or marketing. I told him that I'd like to work my way up from copywriter to creative director or better, but needed advice on how to get my foot in the door. In his reply, he told me that his best advice is to "flee the life of the agency and start your own gig." I'm in high school and plan to major in communications, business administration, or a similar subject in college. After that, I always thought it would be best to start as a copywriter or artist at an agency. This seems more stable and in some ways easier than Seth's advice. On the other hand, Seth is obviously successful. What do you think? Have other people before me done this? If so, how often do they succeed? Is it hard to get relatively large clients? If you think I should branch off later in my career, when is the best time to do so? What should I accomplish?

Answer 1

in ad agency, we need creativity nature whether we are boss or employee of an ad agency, and your question's big details show your analytical mind with your future assumptions that is given to me ur little bit sign of creativity nature. i done mass communication in education due to same interest like you. and to start it i have experienced. but now i am doing another business. because i cannot get enough clients to sustain ad business,and my ideas not satisfied them or i cannot afford the primary & running cost i.e. office rent in good location, worker, etc.etc..but in your question, i find you can do it, but i suggest you have to must proper control on your starting expenses of ad agency business and need to proper care of existing big fishes which could not eat small fish i.e. ur business.

hard work and creativity are basic fundamental of this career.

if you more suspitious about future of this career and still interested in this field, then i think , you should do job in any ad agency, in any suitable post for sometime. after some time , when you get experienced then you make ur mind and may be open ur ad agency with surely successful running.

best of luck!