Is it against the law to advertise a price in store

Question

and then ask you to pay a higher price? I have just had an incident in superdrug were an item was advertised for 20p and the manager would not sell it at this price, he wanted to sell it at the full retail.

Answer 1

Most shops will have a sign that says "If there is a discrepancy between the posted price and the price on the cash register, the cash register will be right"

If that sign is not posted they CAN NOT sell it for more than what is posted! You would win that in small claims.  

Answer 2

My answer is;

Wal-Mart did that?

Answer 3

There is a law that basically says there must be truth in advertising, that means that they cannot make a claim they cannot prove.  It does not cover the price tags.

It is common practice that if a product has a lower price tag (shelf or item) than what the register rings, the store honors the lower price.  Yet it is not a law.  You can ask to talk to the manager to see if the lower price will be honored, or you can simply refuse to buy the item there and do business with a competitor.  

Answer 4

Having said that they can do what the h**l they please because governing bodies have a vested interest in the business in question. It is against the law for you to start a business and advertise yourself as the biggest, best fatest or whatever that is clearly a lie, or your opinion. I read that in a leaflet on advertising in citizens advice. I walked down the streat and saw a cafeee. Headline accross top of shop. "The Worlds Best Coffee". I went in for one, it was just about the worlds most expencive at £2.10 for a small cup. I then went to my regular. It is £1.20 there for just as much and was milky coffee. In my view the worlds best coffee was a blatent lie. But theyre still there and the sign is still the same.