Is it true that an internet used car price can not be negotiated down?

Question

So...Its car buying time and I'm so excited! (NOT!) With car dealers trying to fast talk you and shovel the keys down your throat to that "HOT" car that is going to sell out if you don't jump on the opportunity who's not going to be ecstatic. Anyway on to my question...So I walk onto the lot and spot the car from the dealers online website. But when we get down to business he claims that an internet price can not be negotiated down because of some lame excuse about the car coming from somewhere else with that price so they can't do anything about the price. Can he be serious? Since when can you not work out a deal and get a price of a car down? In the end of course I ended up walking away and that same afternoon found the same make/model car that was the same year for a couple thousand less, has a better engine, also had a sunroof and to top it off is about 13000 miles less! So how serious was this dude?!

Answer 1

Although there can be a rare advertised car that a dealer is not going to come down on, 95% of inventory is negotiated.  You probably got a salesman who was not interested in making a deal and a different salesman at the same dealer may have made a different experience.

The dealer I run has every car on the lot with some negotiating available.

Answer 2

Everything is negotiable.  As you get older, you will find out.  Just because some site lists a price, does not mean it is cast in stone.  Tell the guy to try harder....

Answer 3

Serious enough to cost himself a sale. All prices are negotiable but some greedy types don't want you to know that.