Is rebranding a company a good idea?

Question

Is rebranding a company a good idea?

Answer 1

That depends on a lot of different things. If you are changing your core business in a significant way, then yes, rebranding is a good idea. If you are just tired of your logo or corporate image, then no, rebranding is a bad idea. Remember, the idea of branding is to get your consumers to recognize your company and if you change your image, you dilute your efforts.

Answer 2

rarely -- customer bases are expensive to build.