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Is the Starbucks logo related to a greek god/goddess?

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Is the Starbucks logo related to a greek god/goddess?

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  1. DONT NO. BUT THERE COFFEE SUCKS AND TO MUCH MONEY. BETTY.


  2. i always thought it was a mermaid. but you should wikipedia it.

  3. Look it up!

  4. The original logo, conceived in 1971, was fashioned after a 15th century Norse woodcut, the image of a mythical two-tailed mermaid siren. The siren, as you may recall from Greek mythology, was an alluring and irresistible female figure, typically half-fish/half-women (the mermaid variety). The siren's objective was to a seduce the seagoing mariner with a powerful enticing song most often to the unfortunate demise of the susceptible sailor who could not resist temptation.

    With a coffee brown color scheme, the circular ring surrounding the mythological mermaid figure contained the text "Starbucks - Coffee - Tea - Spices". The overall image was designed to resemble a cigar band label.

    The symbolism of the mermaid siren was not intended to suggest the demise of the customers who bought the coffee, but rather, to represent the irresistible and seductive quality of the coffee itself.

    Over the last thirty five years, the logo has undergone several significant changes, while still adhering to the original theme.

    The original version remained in use until 1987 when Howard Schultz raised sufficient capital from local investors to purchase Starbucks from the founders for 3.7 million.

    Schultz had previously left Starbucks in 1985 to pursue his vision of a European style espresso cafe when he started the Il Giornale coffee house. The Il Giornale logo reflected a theme of speed with the head of Mercury, the swift messenger god of Roman mythology, at the center. The theme of swift speed fit well with espresso. Espresso translates to a "fast and express" coffee in Italian.

    After the purchase of Starbucks in 1987, the Starbucks logo was cleaned up a bit, a little more befitting of a new corporate image. The bare b*****s were covered up by the mermaids flowing hair, although her belly button was still visible. And the color scheme was changed from a coffee brown in the original logo to the familiar green established by the Il Giornale logo. The text in the surrounding circular band was changed to simply "Starbucks Coffee".

  5. Yes.  Starbuck was the Greek god of overhyped brands and poor value.

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