Is the east coast of Mexico a lot less touristy than the west coast?

Question

Places around Tampico and Veracruz. Not Cancun of course. I'm a border guy that's why I ask.

Answer 1

The coast north of Tampico is unsuitable beach and mostly oil wells. South of Tuxpan is lovely beach called the Emerald Coast area...but is mostly undeveloped...no big hotels, etc., just a few small charming ones.  The City of Veracruz is a great tourist destination, as well as the whole state...though tourism is not a huget hing here, it is growing.

Answer 2

The answer is yes,but that certainly doesn't mean that there are not many places worth visiting and plenty of things to see and do.Because it is not a heavily touristed area,any Spanish language skills you have will be helpful.