Is this a Scholarly Article?

Question

http://www.evworld.com/library/EPRI_sedan_options.pdf

or is it a popular article? And how would it be cited...as a website or an article?

Answer 1

This is not a scholarly article.

This is a 2002 technical report by a lobbying group (public relations) for electrical utilities.  This report was funded by electric companies and is also based upon gasoline priced at $1.65 per gallon.

As Electric Power Research Institute says on its website:  "EPRI also provide a medium through which power producers, transmission and distribution operators and others interested in electricity can sponsor electricity research and development for the public benefit."

The key words are "a medium" for "public benefit" meaning public relations.

But you can cite this as a technical report.  I think that you have to make clear this was an industry projection when fuel was at $1.65 a gallon and the U.S. dollar was still strong in the global market.  

This is also not a "popular" article from a magazine or newspaper which might have been written by an independent journalist.

Hope this answer helps you.