The CEO of Paris Saint-Germain took some time out to discuss the club’s business strategy which he feels is in line with today’s demands
The American tour of Paris Saint-Germain is one element among many that proves that little by little, since the arrival of http://www.senore.com/Football-soccer/Qatar-c2986 Investment Authority, the capital club is now rubbing shoulders with the big boys of European football.
While talking to L’Equipe, the club’s general director, Jean-Claude Blanc explained the club’s business strategy in terms of growing brand and reducing the gulf with the leading footballing powers in Europe.
“Neither PSG nor Barca cannot devote disproportionate time and energy to their international expansion. But it is necessary not to neglect this area because it is a source of future income,” said Blanc to justify the US tour.
To further develop their brand, Les Parisiens have targeted specific cities around the world: New York, Tokyo, Montreal, Rio de Janeiro, Beijing and Doha, where Carlo Ancelotti’s side will go next January to prepare for the second half of the campaign.
Very soon, the official website of Paris Saint-Germain will be available in Arabic, Chinese and Japanese. http://www.senore.com/Football-soccer/Al-Jazeera-c38325, which owns the foreign TV rights of the Ligue 1 until 2016, will further enhance the club’s global image.
The arrival of the likes of http://www.senore.com/Football-soccer/Thiago-Silva-c34903 has further raised the club’s profile according to Blanc who feels that these too players will increase the club’s visibility.
“The arrival of a big star like Ibrahimovic will make Ligue 1 in general and particularly PSG, more visible to the rest of the world. And to be even more present on screens worldwide, it is essential to participate each year in the Champions League.”
The manoeuvring has already begun. Since the signing of Ibra from AC Milan, PSG have sealed contracts with travel agencies in http://www.senore.com/Football-soccer/Sweden-c3015. These agencies will offer their customers tours with VIP services.
Renovation and Champs-Elysees time
The official store of the club has been renovated to stick to the standing of the new squad and to promote the brand of the club at Champs-Elysees which is one of the busiest shopping avenues in the world.
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