Question:

Job in a magazine.. Advertising Executive vs. Promotion Executive??

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What is the major difference between the two positions? What does each of them do???

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  1. Ad executives sell ad space in the magazine.

    Promotion executives promote the magazine  itself (they generate publicity for the magazine).

    This is a job description from a job search website:

    What is the work like?

    As a sales promotion executive, your job would be to raise a company's profile and increase their sales by running promotional marketing campaigns.

    To attract consumers to the product or service you are promoting, you might use strategies such as free gifts, competitions, token collect offers or money-off vouchers. You could reach people in various ways, including in-store displays, special events, direct mailings and advertising.

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