Ken Block reveals his 2012 schedule and cars through YouTube
Professional Rally driver and DC Shoes co-founder Ken Block recently announced his schedule for 2012 and also revealed the new paint schemes on the cars that he would be using this year.
Instead of announcing his schedule in a more conventional manner, i.e. press release, the 44-year-old Californian raised the curtain by going for a unique and rather exciting approach, a two-part video.
The first part of the video hit YouTube last week and delivered the information about his plans for 2012 via a spoof featuring the Hollywood actor and comedian Nick Swardson as Ken Block giving a fake interview. While all the answers given by Swardson during
the interview in the video were intended to be hilarious for the entertainment of viewers, Block conceded that the interview questions served to convey all the necessary information.
Keeping his fans around the world in mind, the Long Beach-based professional rally driver had released the second part of the video on Tuesday, February 21.
The latest video was released with the intended motivation of giving the international fans an idea about what to expect during the year. The language barrier was recognised as a factor that would prevent them from understand and enjoying the interview spoof
by Swardson in the first video. Therefore, the second video highlighted the exciting new features of the cars that Block would be seen driving during 2012.
“We have a lot of international fans, so when we make something like the first video in English, we need to do a second video, so all those other fans in Europe and Japan, Australia, China that don't get the humour of Nick or have a language barrier are
able to get something they can understand easily,” said Block.
The second part of the video has been dubbed as “Car p**n” due to the intimate details and features of Block’s car. The rally driver explained that the video delivered details of the cars that were normally not available to the fans.
Block is all set to kick off his 2012 season with Rally America’s Rally in the 100 Acre Wood that is scheduled to get underway on Friday in Salem, Missouri.
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