Question:

Key success factors of McDonald's Moscow?

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They found all the raw materials were available locally, except the potato which was not the size as per the standard of McDoanld’s for making French fries. So, they brought one agronomist under whose supervision, they imported potato seeds from Holland and planted those in 3 farms. They were magically successful and there was 100% yield. Four management trainees were hired locally. They were taken to Canada where they were given a nine months extensive training in a university on burgerology. After they finished their degree, they came back and started recruiting the other 630 crews. They gave a recruitment advertisement in a local newspaper. They recruited the crews from the local market. These crews were also given training how to serve the customers. The four management trainees were initially given the responsibility to lead the crew team. Finally, the number of crews went up to 1200 under the supervision of 6 western supervisors. The crews were trained up from the very beginning

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  1. Yes, go on...

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