Kia Performance Awards to be presented in November this year
LPGA (Ladies Professional Golf Association) and Kia have been working for the promotion of golf, as the two partners are going to announce the Kia Performance Awards in an effort to keep the interest of golf players intact.
The awards, which will be jointly presented by the LPGA and Kia in a ceremony, will involve several features.
According to the reports, the presentation ceremony of the awards will be held in the season-ending CME Group Titleholders in November.
The awards’ features are multiple, for instance, the player who has the longest average driving distance will be entitled “Kia Power Drive”.
Analysts said that there are going to several players, who can be picked as tough contenders for this award.
Officials said that another key award, Kia Drive to the Top, will evaluate players’ performances on the course. The player who has the most top-10 finishes will be given the said award.
In addition to performances and strength on the course, Kia and LPGA plan to award players who have been contributing to charities and other welfare campaigns.
For this, “Kia Community Assist” has been designed, which will be given to the player who has done out-of-the-ordinary regarding charities and welfare programmes.
Moreover, Kia Most Compelling Performance is an award that will be given to the player who has performed spectacular throughout the year.
What is interesting about this award is that the player will be chosen by fans voting online.
Michael Sprague, who is Vice President Marketing & Communications, KMA, said that Kia has seen a massive growth in the past few years and its partnership with the LPGA has been tremendous.
“Kia is one of the fastest growing auto brands in the United States, and sports marketing initiatives such as our involvement with the LPGA have significantly raised awareness and consideration for the brand and our vehicle,” Sprague said.
Sprague told that the players who win Kia Performance Awards will be entitled to an Optima Limited.
“We are pleased to offer an enhanced prize package for the winner of this year’s Kia Classic. The Optima Limited is Kia’s most refined and premium product offering to date, and we are excited to showcase the vehicle to golf fans at the Kia Classic and reward
some of the tour’s best players for their performances,” he said.
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