LPGA marketing partner Volvik joins hands with the Asian Tour for a new tournament
Volvik, which is working with the LPGA Tour as a marketing partner, has inked a three-year contract with the Asian Tour for a new tournament, with the former party serving as the title sponsor.
According to the details, Volvik, a golf ball manufacturer based in Korea, will title sponsor the Asian Tour tournament from the 2013 season.
Officials of the Asian Tour said that the three-year partnership between Volvik and the Tour will formally come to an end in 2015.
However, they said that the extension of the contract will be decided at the end of its specified date. Chairman of Volvik Moon Kyung said that he is quite happy about the company’s role in promoting golf across the world.
He cited the example of the LPGA (Ladies Professional Golf Association) Tour, saying they have worked with several female golfers, and their endorsement contracts have proved beneficial for both the company and the players.
“Over the years, we have supported leading players on the Korean Golf Tour and LPGA Tour through individual endorsement and out first foray with the Asian Tour marks a new milestone for Volvik,” Moon said.
The LPGA Tour recently struck a deal with Volvik, which required the ball manufacturer to serve as a marketing partner of the Tour.
“A major goal of the LPGA is to showcase the colorful personalities and distinct style of our players,” said LPGA Chief Marketing Officer Jon Podany.
“Volvik’s unique style of colored golf balls positions perfectly with our ‘See Why It’s Different Out Here’ campaign. Volvik is a strong supporter of the LPGA and several of our players, and we love how they bring ‘color’ to the game”.
Moon said that keeping in mind its successes, the Asian Tour officials decided to take them on board. He said that the company officials are extremely happy to become the title sponsor of one of the major tours of golf.
Shedding light on the history of Volvik, Moon said that the company has been around since 1989, and has carried out research work on golf balls — a feat that has helped the entity capture the Asian market that also includes Japan.
He said that the company has been seeking to find a foothold in Southeast Asia, and now with the new contract with the Asian Tour, its expansion is certain.
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