Nowadays, fashion designers say it is! This is due to a trend known as vanity sizing. It's purpose is to make disillusioned women feel better about their bodies. OK ladies — let's admit it. We get excited when we can wear a smaller size, especially when we have gained 10 pounds.
The fashion industry gets a kick out of appealing to our wish to be thin — changing the size on the label without actually changing the size. The Gap, Old Navy, Express, Banana Republic, Ann Taylor, American Eagle, B. Moss, just to name a few are guilty of it. They now follow the more loosely defined standards known as US catalog sizes. These are on average 6 sizes larger than the original standard. So, for example, a size 12 on the old standard would today be described as a size 6, while a size 6 on the old scale would be what is today known as size zero.
I'll use myself as an example. When I was 16 years old (16 years ago) a size 2 did not exist. At 5'9 110 lbs, measuring 33-23-33. I wore a size 3/4. (Today a size 0 or 00)
Now let's fast forward to the present. I'm twice my age. A husband, baby, dog, and 15 lbs later. I'm a size 2? That's impossible!!! In reality, I'm a size 6.
http://apps.rockyou.com/rockyou.swf?instanceid=98618830&ver=102906"
Sadly, I can see this detracting some overweight women from diet and exercise. I mean, who needs to lose weight if you can suddenly fit into those single-digit sizes you always dreamed of, right? Remember that old magic number, every woman's holy grail, the fabled size 6? Well, since the current 6 is what used to be a 12 a couple of years ago... a modest BBW can now call hers the "perfect body". Who wouldn't buy a pair of jeans that sold you that?
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