‘Livestrong Foundation’ is the new name for ‘The Lance Armstrong Foundation’
Winner of the seven consecutive Tour de France events, Lance Armstrong was disgusted when USADA proved his doping in front of the whole world.
He had to separate himself from his very own Cancer Charity organisation, The Lance Armstrong Foundation to protect it from facing any consequences.
The things are not just going in American’s favour, as the latest news revealed that the name of his charity firm has now been changed to Livestrong Foundation, removing the cyclist’s name from its title.
Livestrong spokesperson, Kathrine McLane noted that changing the name was essential and the decision is taken to ensure that the firm does not get affected.
"For most of its life, the organization has been known as the Livestrong Foundation, but making that change official is necessary and appropriate during a time of change for the organization," McLane told Reuters.
"All of us - especially Lance - wanted Livestrong to have a presence that was bigger than its founder," board member Mark McKinnon said.
"We knew that in order to make the most profound and lasting impact for cancer survivors, the cause and the organization had to have its own persona. That's exactly what Livestrong has become and Lance helped shape that effort".
USADA’s thousand page report and statements from different cyclists proved him guilty and was hence disqualified from all the seven Tour de France overall victories, through 1999-2005.
The disqualification means that Armstrong has appeared in four Tour de France events and has only managed to finish one, in 1995 where he claimed the 36th overall position after the final general classifications.
The cyclist decided not to challenge the USADA report, which proved him guilty especially after the recorded testimony of 11 of his previous teammates.
The 11 cyclists that confessed doping include, Frankie Andreu, Michael Barry, Tom Danielson, Tyler Hamilton, George Hincapie, Floyd Landis, Levi Leipheimer, Stephen Swart, Christian Vande Velde, Jonathan Vaughters and David Zabriskie.
Livestrong’s decision to separate itself from the disgraced American came after several renowned companies including, Nike, Trek bicycles, SRAM, Oakley, Anheuser-Busch ended their associations with Lance after the USADA reasoned decision.
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