MENA Golf Tour in Dubai gets Mercedes-Benz sponsorship – Golf news
Shaikh Maktoum Golf Foundation of Dubai and its’ subsidiary, The MENA Golf Tour, received a gigantic boost when the renowned car manufacturer was declared as the official sponsor of the event. Both amateur and professional players participate in the lucrative
Tour, and the current sponsorship deal will enhance prospects of high-profile participation in the event.
Players from 30 countries will be part of the field at this year’s MENA Golf Tour, which will be played on several different locations in United Arab Emirates.
Frank Bernthaler, Director, Sales and Marketing, Mercedes-Benz Cars Middle East & Levant, said, “With our commitment to this brand new Tour, we very much look forward to promoting the close ties between the sport of golf and Mercedes-Benz. This collaboration
will provide a unique opportunity to connect with our customers and will help strengthen existing relationships with our partners.”
Mercedes-Benz has rolled out several lucrative sponsorship plans for Middle-Eastern tourneys, probably in an attempt to contain formidable foe, BMW, which has overpowered the European and PGA Tours in the north. The sport has recently found its’ way into
the multi-billion dollar thriving empires and the company is foreseeing a surge in the popularity of the sport in coming days.
The company already has several sponsorship deals on the European and PGA Tours, including the PGA Championship and Ryder Cup. Mercedes has also been the Official Automobile Partner of The Masters in Augusta, and also signed a deal with the Open Championship
this year, making Mercedes-Benz the official sponsor of three out of the four major events of the sport.
Mohamed Juma Buamaim, chairman of the MENA Golf Tour said, “Mercedes-Benz is a big name and a big brand and it's an honour and privilege for us to have them on board.”
Mercedes-Benz has heavily invested in the sport in Middle East as well. It currently sponsors the Omega Dubai Desert Classic and Omega Dubai Ladies Masters as the Official Car Sponsors. The first event of the tourney will be held at Saadiyat Beach Golf Club
from September 25-28.
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