Magnetic Paint "how does it work"?

Question

How does magnetic paint work? I want to paint a section of my wall with it so I don't have to put up a tack board. I was reading about it online and it says magnets will stick to it but is no magnetic. Can someone please tell me what that means?

Answer 1

As I understand it the paint contains iron filings that allow the magnets to stick.

Answer 2

This is not really magnetic paint, just high metal content.  There is real magnetic ink, but takes a strong magnet to attract.  Unavailable to the general public.