Market research for a milk bar?

Question

What do you think would be the best form of market research for a milkbar/ cafe,with the target market aimed at children and teenagers between the ages of 12 and 19? thanks.

Answer 1

I assume this is a startup and you don't have a large research budget.  Go to a mall or other place where your target hangs out.  Conduct a brief survey (5 minutes) to see what they think about the concept.  Ask what they like and dislike about the idea, whether they would go there and how often, and what they would buy.  You can also get input on what menu items they would like, and what pricing they expect.  You should also ask about their media habits so you know where to advertise.  If you conduct 100 interviews you should get a good feel for the audience.