Marketing Plan for Promoting a Workshop?

Question

I am looking for a Marketing Plan Template for Promoting a Workshop. For instance, I need a guideline that will tell me step-by-step what to do in order to market the workshop so it is affective.

eg.

1. Create brochures

2. Send emails to clients

3. Develop workbook activites etc etc

Does anyone know where I can find this information?

Answer 1

What a you are looking to do is develop an integrated marketing communications plan.

check out " The IMC ProPlan Handbook" and " Integrated Advertising, Promotion, Marketing Communication"