Marketing a new curriculem

Answer 1

ANS:
   Core course descriptions

    * E-business and International Services Marketing Management
      This course focuses on the relationships between the service/brand and consumer / market.  Developing knowledge of these variables prepares a marketer to bring ideas to market. Everything we dissect in this course will be observed using trend data in order to map the market landscape to predict future opportunities.

    * Marketing Research
      This course provides a guide to ethical marketing research and methodologies and focuses on market analysis and assessment, industry location analysis, site selection, feasibility studies, and development research techniques.

    * Consumer Behaviour
      This course presents conceptual models of learning and that affect consumer’s behaviour and how they make their adoption and purchase decisions.  Specifically, learning, memory, perception, attitude and personality models are investigated as they relate to the development of the self and the shaping of lifestyles.

    * Brand Management
      This course focuses on the development of organizational brands within the hospitality and tourism industries and the communication of these brands within an international market.  Brand management, brand equity, and brand positioning are critical topics that permeate the course.

    * Revenue Management
      This course presents practical and theoretical content in the research, market strategy, and communication strategy disciplines that affect service industry manager’s demand-decisions.  Research content includes data collection, market segmentation, industry segmentation, competitive analysis and internal auditing.

    * Integrated Marketing Communications
      The role of integrated marketing communications in the marketing process is the major theme for the course.  Understanding how to develop strategies within budget is a critical theme.  In addition, the development of creative and media strategies permeates the content of the course.

    * Design Management and New Product Development
      This course provides insight into the management of new product and service design and development.  The content of the course will cover innovations strategy and marketing input, forecasting the adoption and diffusion of innovations, launching innovative new products and services, and sustaining an innovation pipeline