Marketing examples and ideas?

Question

Do you have ideas/examples for:

1. Good marketing strategies that are very creative but don't need a large budget?

2. Products you feel have had a successful marketing campaign?

3. Products that turned out to be bad, but were marketed very well?

Answer 1

1. http://www.gmarketing.com/articles/ would be a good place to start

2./3. diamonds, junk food, cars (especially the "yearly models"), cigarettes...

it seems there isn't enough money for the "good stuff" to get recognition over the "bad stuff."