1. We define a _____ as anything that can be offered to a market for attention, acquisition, use, or consumption and that might satisfy a want or need.
a. private brand
b. service variability
c. service
d. product
e. service encounter
2. _____ are a form of product that consists of activities, benefits, or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything.
a. Line extensions
b. Services
c. Brands
d. Consumer products
e. Supplements
3. Product is a key element in _____. At one extreme, it may consist of pure tangible goods or at the other extreme, pure services.
a. market offering
b. brand equity
c. brand extension
d. co-branding
e. the value chain
4. _____ is one of the marketer’s major positioning tools. It has a direct impact on product or service performance; thus, it is closely linked to customer value and satisfaction.
a. Packaging
b. Product quality
c. Social marketing
d. Specialty marketing
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