McDonald trying to encourage employees to feel a part of Olympics
It has recently been revealed that McDonalds has hired an internal communications consultant who will be carrying out the task of making the employees at McDonalds feel part of the London 2012 Olympic Games.
McDonald’s has invested a great deal in being visibly present at the Olympic Games next year. It has the sole rights to be the restaurant outlet during the time period in which the Olympic Games will be taking place. This means that the global fast food
chain is be the only fast food chain that will be selling its product at the Olympic venues.
Previously, McDonald’s had tried generating enthusiasm among its employees to work at the Olympic venues by various methods. One of these methods included awarding the employee of the month at various McDonald’s outlets in the United Kingdom with the opportunity
to work at the Olympic venues. However, this form of generating interest amongst its employees did not prove to be too successful.
When the deal with the LOCOG was done, it was estimated that the global fast food chain is going to generate a huge amount of revenue. The profits that are expected to be made during the Olympic Games will be quite significant as thousands of spectators
as well as delegations coming from participating countries will have no other option for food at the venues. People will more often than not head for the McDonald’s stand at the Olympic venues during the time that they will be waiting for their event.
When the deal was first done, the LOCOG was criticised by some quarters for having introduced food that is not consistent with good health. More than that, the critics found the deal with McDonald’s contradictory to the values of Olympics as it represents
individuals at the top of physical as well as mental fitness.
The Olympic Games are heading towards the city of London for the third time in its history. The first time that the Olympics came to London was in 1908 while the third time it was almost half a century later in 1948.
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