Trish,
Thank you for your email. We welcome the opportunity to serve you. The color
of the "Michelin Man" is based on a historical precedent. When the Michelin
brothers visited an exhibition in Lyon, France, in the late 1800's, they saw
a pile of tires wrapped in white crepe paper (typical for products of that
day). The wrapped tires resembled a man, which inspired the creation of the
"Michelin Man". In addition, tires in the 19th century were more of a gray
color; it was only with the addition of carbon black much later that tires
achieved their current-day black color.
We appreciate your business and thank you for choosing Michelin.
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