Millions doled out by advertisers help financial success of Super Bowl XLVI – NFL News
Apparently, the major focus of the Super Bowl XLVI was on the winners and losers of the game, and only few knew the financially competitive nature of the event that has helped fetching of millions of dollars from the sponsors and advertisers.
Advertisers were found desperate to display their products and services and were willing to dole out their wealth for wining a slot during the game, which was estimated to be watched by more than 111 million people in the United States.
The market competition has resulted in the high bid prices, which, according to some reports, ranged around $3.5 million on average for a 30-second spot.
"Advertisers this year are playing it very safe," said Tim Calkins, a professor of marketing at Northwestern University. "They're running spots that are clearly designed to appeal to a broad audience and not to offend."
This was in addition to the advertisements that kept popping through different channels and modes throughout the week leading to the final day and it provided the patronisers with a room to come more focused and creative for the game time ads.
A whole range of products and services were displayed and shown during the live coverage of the game, and many of them turned out to be interesting ones, leaving a mark on the viewers.
"They did a good job of showing that some decisions are made with the heart, some decisions are made with the head and the Italian car decision resides in the groin," said Greg Dinoto, chief creative officer of advertising agency, Deutsch, in New York. "It
was s**y and surprising and fun."
The companies, from automobile manufacturers to domestic appliances companies, came up with unique ideas of advertisements carrying appealing slogans and catchy graphics for marketing their products and services.
A number of advertisements also featured football stars and public figures from other segments of the society, especially those from the entertainment industry, endorsing various products and services.
This is one of the rare highlights of the Super Bowl that goes unnoticed amid the hype and interest around the teams competing in the game. It is also the most important factors behind the successful organizing of the event and adding to its charm and glories.
National Football League (NFL)’ commissioner, Roger Goodell, had earlier thrown a light on the capitalism side of the American football that helps the league to earn revenues of about $ 10 billion annually.
This is in addition that all teams and individual players earn through the advertisements and rights selling, respectively.
So, this year was no different from those of the past in attracting corporations and companies to capitalise on the opportunity to boost their sales, while it provided many the platform to come with new launches and introductions.
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