Mobile social networks make it easier for Jim Irsay – NFL feature
Mobile social networks and Twitter in particular have brought communication tools on fingertips of media, entertainment and sports personalities, as they have facilitated public at large.
Yet there are a few users who use them as only the means of conveying a message to their target audience. Take the American professional football league, for example. Many players and officials have their respective Twitter accounts and also owners are not
far behind them, although there are a few exceptional cases who still favour physical presence essential for communication.
They are too backward if compared with Indianapolis Colts owner Jim Irsay. He is more frequent on Twitter than probably any other member of the football community, particularly owners.
Also, he just not use Twitter, for example, for sake of use, he uses it as a strategic tool. The man knows how to make best use of this technologically fast-driven and more impactful tool.
For example, he made use of his Twitter account in case of former Colts quarterback Peyton Manning’s injury controversy, and his football prospects.
One positive of Irsay is that he often updates about developments on players and officials' ends regularly, but negative of it is that he only throws out selected information. Sometimes it is sketchy and often in-between-the-lines that readers are allowed
to make conclusions of their own.
Also, he talks about the developments which warrant a reaction or response from him. Again, he was too quick to respond to a controversial statement attributed to Peyton Manning; the one that had brought the Colts’ as an organisation in question.
He kept denying that he had decided to part ways with Manning weeks and even months before his release, when he had done so, and it was proved on March 08 (2012) – the day the player was let go after spending more than a decade with the team.
It was the same story as far as cleansing of his side was concerned. After finishing the 2011 season at bottom of the league, Irsay got rid of all officials, a majority players and coaches, but did not give a clue through his popular Twitter message board
what direction he was thinking of for his franchise.
Nevertheless, he is still frequent user of Twitter, which should make other relevant league circles think what mobile social networks can do as far as effectiveness of a message is concerned.
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