MotoGP names IVECO title sponsor of TT Assen - MotoGP news
Dorna Sports SL, the MotoGP rights holders, have come to an agreement with IVECO to be named as the title sponsor for 2011 TT Assen, Netherlands. The announcement was made today in a press conference.
The agreement will help both partners extend their brand to a wider audience. Sponsorship will expand the presence of the world transport leader, IVECO, in the MotoGP World Championship and to its audience. In recent years IVECO has sponsored the Australian
Grand Prix and has been the title sponsor since 2009.
IVECO has also provided Dorna Sports with 15 Stralis tractors and four ECODaily vans. The vehicles have been used to transport personnel and move equipment and materials to the worldwide races of the MotoGP World Championship. IVECO is also a playing partnership
role with Yamaha Factory Racing and Pramac Racing team.
Being an international company it holds a well known name and operates professional transport services all over the globe. IVECO has decided to move a step up and increase its involvement in the Dutch event of the MotoGP World Championship this year. The
2011 Dutch Grand Prix will be held on June 25 and will be called the IVECO TT Assen Grand Prix on the famous TT Assen circuit.
Dorna Sports SL Managing Director, Pau Serracanta, said on the occasion, "Since 2009 we've been working closely with IVECO to ensure MotoGP helps them to raise their brand profile internationally. Beyond this agreement, we also value a lot the business ethics
of IVECO as a company well aware of the environmental issues linked to our activities and we're pleased to further strengthen our bonds with them."
Senior Vice President Sales & Marketing at IVECO, Franco Miniero, also spoke at the meeting to affirm the company’s commitment to the pinnacle of the motorcycle racing world, MotoGP. Miniero said, "The relationship with this sport, a symbol of cutting-edge
technology but also of strong emotions, still gives us a great opportunity to give the IVECO brand worldwide recognition.”
SVP Marketing and Sales also said that the IVECO vehicles will be present at the paddock of every event in MotoGP. This presence shows the company is expanding its brand and will keep looking for initiatives to inform their customers of the importance of
loyalty, determination and team spirit.
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