Multilingual Packaging

Question

What profit or environmental advantages could a company like Kellogg's get from switching to using multilingual packaging

Answer 1

I think there should be just English on our products.  The stuff that gets sent to Mexico or other places could have different languages.  I'll bet in France they sure don't have anything but French on their stuff along with other countries, too.

Answer 2

Well, I can't think of any particular environmental reason to switch to a multi-lingual package but as far as profits go, this might make them appeal to new markets. There are so very many Hispanics around these days that it just makes good business sense to put Spanish on the boxes.

Answer 3

Larger market share because they're reaching more potential customers would be the immediate result.