Nadal, Federer, Serena Williams, Sharapova – all set for the US Open with Nike outfits
The hard court season has kicked in and all the tennis players from around the world are endlessly preparing themselves for the upcoming Grand Slam; that is the US Open which is going to commence on the 30th of August. This is going to be a tough competition and along with their game, many of the top players have also prepared a wardrobe which they are going to be taking along to New York for this grand event.
Nowadays, it has become necessary for professional tennis players to look their best, especially at a tournament like the US Open which attracts thousands of fans from all around the world. They are celebrities after all and have the right to look their best. The fashion industry has had a major influence on tennis celebrities due to which they are also becoming brand conscious. This can be seen by the fact that many tennis players are becoming a part of modelling campaigns and what they wear is always something by a famous designer.
In preparation for the US Open, top players like Rafael Nadal, Roger Federer, Serena Williams and Maria Sharapova have all gotten their tennis gear designed and made from the top class sports brand Nike. All four of them have also signed contracts with Nike for its promotion and advertisement.
Rafael Nadal has Nike as his clothing and shoe sponsor. There is an entire clothing line by Nike under Nadal’s signature. This 24 year old Spaniard can be seen on numerous Nike advertisement boards and his face is all over the Nike website. He provides efficient promotion for the brand as people always want to buy sports equipment and attire which they know is also being used by the world number one tennis player.
Roger Federer who is considered to be one of the greatest players of all time has also signed a contract with Nike footwear and apparel. Nike has taken up the responsibility of dressing up this tennis superstar and they have made him a personalized jacket for every Grand Slam championship he has won. Federer is also a face for Nike which shows that this is one of the best sports brands in the world. The Swiss player makes millions of dollars from his contract with Nike which have added up to his earnings and made him the highest earning non-American athlete in the world.
Serena Williams is a tennis diva who just cannot get enough of fashion and will always be seen following the latest trends – even on court. Although her participation in the US Open is still doubtful because of her foot injury, she has still chosen her tennis outfit for the Grand Slam which has been prepared by none other than Nike. She can also be seen alongside Nadal and Federer in Nike ad campaigns. She promotes Nike’s ladies collection and looks stunning and energetic while doing so. Williams signed a $40 million contract with Nike in 2004 and has her very own tennis clothing line by Nike. This Grand Slam champion is never behind when it comes to looking good and bedazzles audiences with her glamorous style and killer game.
When it comes to Maria Sharapova, glamour is her second name. This Russian tennis star has also gotten herself a new wardrobe by Nike for the US Open but what is more interesting is that she has collaborated with the company and designed the tennis dresses entirely on her own. These designs will also be made available to the public. Her dresses are the new and happening trend for female tennis fans out there. At the beginning of 2010, she renewed her contract with Nike for the next eight years and it is worth $70 million making this the highest valued deal to have been made by any sportswoman. This former US Open champion is all set to look stunning at this year’s event and to mesmerize the crowd, if not with her game of tennis then surely with her remarkable outfits.
Nike is the brand making all our favourite tennis stars look great out there on court. Their hot new outfits are just another reason to be looking forward to the US Open desperately.
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