Need Creative Marketing Help?

Question

Hi there... I have started my own busniess doing jewelry design and manufacturing. I make one of a kind, high end jewelry for clients. I use a CAD program to design and a prototyping machine to create the wax model. Then I have an amazing jeweler actually cast and finish the peices. My question is this...since I just started, I don't have much money for marketing yet. I am working on nice brochures and a website, but they are not finished yet. Does anyone have some good ideas on how I can generate some clients with out spending a lot of money? It wouldnt have to be local, I can easily work with clients any where... Thanks!

Answer 1

You can advertise locally/nationwide with just a number with PPC (Pay per Call) on different local information networks such as AT&T pages, Yellow Pages, etc.

You pay per call to your phone that is forwarded from a toll free number and you pay only for the calls. To stretch your marketing dollar always mention your business name in your advertisements.

Social networking is a route you can go with as well. Using MySpace is a great tool as long as you don't spam bulletins and emails.

VistaPrint has great introductory rates on business cards and fliers that you can use to distribute in bridal shops, that may be an avenue worth pursuing.

Answer 2

Depending on the type jewelry - find a charity event - use the women to wear a few pieces that have the biggest promotional mouths, let them wear the pieces for the evening, place a few more items out in exchange for this, and have a promotional mention in the event, perhaps even with a drawing and/or showing, and get some orders and some word of mouth buzz from this. Tru to get a mention of this in a women in business association event, lather and repeat, watch the buzz marketing create orders.

Answer 3

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