My boss told me to come up with some message to put on a postcard that he wants to send out to his clients for the fourth of July. He likes cheesy, catchy messages. He's a real estate agent & he started saying "The summer is hot..." but as always, he wants me to do the thinking for him. Who ever knows what he wants. Whatever I come up with he'll change anyways, but I just need some ideas to start with. He's very adamant about the "AIDA" idea. Attention, interest, desire, action. He wants it to have all of these. Any ideas?
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