Need help on high paying keywords for Google Adsense?

Question

In order to find out the Max CPC and Avg CPC for Google Adsense, you'd have to login to your Google Adwords account. Then, set up a sample ad campaign (just don't run it) just to find out by trial & error what keywords are high-paying. The Max CPC is the max cost per click the advertiser is willing to pay but eventually ends up paying significantly less most of the time. Is the Avg CPC about the cost the advertiser does actually pay to Google (publisher of Adsense gets a percentage of this.)?

Also, I have supposedly found some high paying keywords from list and tried to type them into Adwords, but the Max & Avg CPC are significantly lower. What's going on? Are these Max & Avg CPC that Google displays even closely accurate?

Am I not doing this correctly to find out the Max & Avg CPC of certain keywords? If not, please explain properly how to do it. Thank you in advance. I appreciate your help very much.

Answer 1

I'll give you an answer from the perspective of Adsense, not Adwords

First off, your statement

"In order to find out the Max CPC and Avg CPC for Google Adsense, you'd have to login to your Google Adwords account."

That is not necessarily true, and has proved false more often than not

Take for example the keyword "mesothelioma" which was reported to cost Adwords advertisers more than $100 per click

Hence Adsense publishers rushed to create sites on mesothelioma hoping to get that $100 per click

Only to find that they couldn't get anywhere near the $100. They'd be lucky to get $1 per click, but definitely not $100.

No matter how much you calculate the Max and Avg CPC, there are more going on here than simply these numbers.

From the Adwords Help Center https://adwords.google.com/support/bin/a...

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Can I be charged less than my minimum bid?

Yes, for content sites. With Google's smart pricing, we'll automatically adjust the price of a content click. If we find that an ad on a content site is less likely to produce results, we may reduce the cost of your ad below the minimum bid assigned to it.

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Content sites are Adsense sites. So when you try to calculate the max and avg CPC, make sure it is the amount paid to CONTENT sites, not the Google search sites.

But then, it is more productive to focus on quality content with Adsense, instead of chasing around these high paying keywords.

Answer 2

From AdWords Help Center https://adwords.google.com/support/bin/a...

Maximum CPC is a maximum amount that is set by you, the advertiser, and defines the most you wish to pay for a click on a keyword. Keep in mind that you don't automatically pay this maximum amount because the AdWords Discounter will always reduce the amount you are charged to be just one cent more than the minimum necessary to keep your position on the page.

Average CPC (also seen as Avg. CPC in your account) is literally that: an average. Since each click you receive may have a different CPC depending on a variety of factors, we show you the Average CPC in your account to give you an effective overview. The Average CPC is determined by totalling the cost of all clicks and then dividing that total by the number of clicks.

Minimum CPC (more commonly known as the minimum bid) is an amount based on the keyword's Quality Score that is assigned to each keyword in your account. The minimum bid is the least amount you may pay per click in order for your keyword to show ads.

Answer 3

I am fully agree with 2nd answer but 1 thing more is that CPC of each keyword constantly change on:

Content of Site

Ad Placement

No of Ads in Site

Competetion of that Keyword

Traffic to Site

Legitimate Traffic

How old publisher is

and many more....