Need help to find a dissertation topic relating to branding, advertising and management?

Question

Hi guys. im a student of msc design management and struggling to find an interesting topic for my dissertation. can anyone suggest me a good topic related to branding, marketing or advertising. whatever topics i chose my tutor wasnt happy with it and i ran out of ideas. i really appreciate your help. thanx

Answer 1

HI  I am thinking about your question.  And will reply tomorrow.  I have some ideas.   What are your interests?  Thinking that if you are spending alot of time on this, it should be something that is interesting to you.  What does msc mean?  What type of progam are you in??  How long does your dissertation need to be?  How long to you have to prepare it??

Here is one idea for a dissertation.  Do a comparative study of  large emerging national consumer companies (not multi-national companies) branding, advertising, and management techniques  (how they relate to each other) comparativly in different countries: USA, China, Western Europe, Eastern Europe.  i.e.  food brands, clothing brands, technology brands   etc.  I'm "guessing" branding,advertising, and managment techniques (and their interrelationships) are very different from country to country ...however, more similarties might exist,as well,  that may be surprising.

Answer 2

Talk about social networking websites in relation to advertising..

Social networking as a whole are becoming as popular as search engines such as Google and Yahoo. In fact Google bought Youtube® and started their own Myspace® type website called Orkut® and Yahoo attempted to buy Facebook®. Social networking is such a bonanza that doesnt even know their own limits of how large they will grow. Where does your small business fit in? Since they are free there is no money investment to make, but you will have to invest your time, especially in the beginning. You will need to take time to learn the site, set up your profile, and make friends. Remember, you are looking for ways to make the time you spend using this website as an advertising tool as fruitful as possible. Of course set up your profile with the focus of your business objectives and reaching your goals, and always abide within the rules set by the websites. Your investment of time is your efforts to build your network, because it will take trial and error to learn what is best for your business in social networking. Taking the time to build your network is the number one emphasis when it comes to social networking for your small business.

There are other emphasis which I will list below in no particular order:

    * Try an individual profile as a representative of your business before you try a group profile for your business to give an idea of the time it will require to build a network

    * Dont sign up for too many social networks, you risk diluting your message and emphasis.

    * Share the networking responsibility with other employees or business owners once you have a business profile

    * Dont be distracted easily, remained focus on what your business objective and building your network to reach your goals. If needed, set goals for building your network.

    * Dont be afraid to get a little personable, people do enjoy talking to other people when networking, not just a profile on a website.

    * Dont be random when searching for friends for your network. Its a waste of time, choose your friends carefully, and then extend invitations to their friends and their friends and so on.

    * Alter your preferences on your profile to reduce spam and unsolicited offers. This will save you time as well.

Remember social networks can be people who are very passionate in one way or another about their cause so you need to be the same way concerning your small business on social networks. If you are its a very easy way to advertise and grow your small business on a budget.